Company
We build the system restaurants run on
Upsell is an Icelandic software company in Reykjavík. We started with a simple question: why does a restaurant need five different systems to sell food? Today 30+ places run their entire operation on Upsell, from a single coffee bar to nationwide chains.
Built with restaurant people
The system was shaped inside real operations: on registers during lunch rushes, in kitchens on Friday nights, in month-end settlements. Features come from need, not brainstorm meetings.
One system, no duct tape
We don’t believe in gluing five systems together with middleware. The register, the website, the kitchen and the books should talk to each other because they are the same thing.
Icelandic reality
Icelandic payment providers, Icelandic accounting and Icelandic business culture, with support in Icelandic from people who know your operation.
Serious engineering
The platform runs on a distributed cloud network with real-time sync across every device. Updates ship automatically, because our customers run restaurants, not IT systems.
Get in touch
Talk to us
See the system with your menu in 30 minutes
We set up a demo with your products and your prices. No commitment, no setup fee.
